Contact Ken Macleod (02) 8003 3004 ken@scotiamacleod.com.au
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Spotlight - How will your IM stack up?

Help me find an investor for my business. Please?

We get asked that a lot.

 

Seeking capital? Need to get investor ready? Get definitive written and oral feedback on your business proposition to investors – present your business plan, information memorandum to be reviewed by an investor, adviser, former financier and investment banker to determine how ready your communication is for the investor community.

We’ll show you how to get angel funding

 

The Scotia Macleod SPOTLIGHT is a potent, cost-effective way to get the critical feedback you need before you embark on a round of capital raising.

 

As a business owner you have surely poured immense energy into creating a great product or service to connect with your customers. So the question we need to be asking now is, have you done the same with the offering of your business to press all the right buttons for your target business buyer or investor?

 

 

“It pains me to see businesses out there with tremendous value potential unrealised – simply because of the way they are (or are not) communicating their offering. Having a clear communications strategy and documents that powerfully express your proposition is the first key to positioning yourself with potential buyers or investors. There’s no need to risk sending out an inadequate marketing document, when you could send out a great one.” (Ken Macleod – founder)

Many great business propositions never get across (or even reach) the line because they are simply not communicated effectively. Having a clear communications strategy and stunning key business documents is often the first hurdle. At Scotia Macleod, these documents give us a great initial view of your business and open the doorway for us to see how best we can really help you. So if you’ve written a formal Business Plan or Information Memorandum (IM), but you’re not sure whether it whether it will meet (or exceed!) the expectations of a potential investor/buyer… the SPOTLIGHT is a great place to start.

How does the SPOTLIGHT work?
In the SPOTLIGHT, we pull back the curtains and focus the light on one of your key documents (normally IM, business plan or strategic plan) as a doorway to exploring your overall communication strategy and investor readiness. We climb in there and assess this document through the eyes of the investor, and offer a full written and oral report with key suggestions for what may be needed within both the document and your organisation, to make the very most of your business sale or capital raise mission.

“When we put your business under the SPOTLIGHT, the main two questions we’re asking ourselves are, ‘Is this a viable, ‘invest-able’ business? And if so, how well is its value being communicated to potential buyers/investors?’ The Spotlight helps us quickly identify key gaps in the business proposition – and more importantly gives us clues of how best to fill them – en route to creating an effective and attractive communications strategy.” (Ken Macleod – founder)